Access to enterprise buying decisions — before they surface publicly

Intent forms internally before the market knows.
We control when and how access is released.

Qualify for access

Qualify for access

How it works

How it works

Perspective

Enterprise buying starts long before outreach

Enterprise buying starts long before outreach


Most vendors enter after the shortlist forms.
Stakeholders are aligned. Budgets are discussed.
The real decisions are already moving.

We don’t create demand.
We enter when momentum exists.




The connector layer

How the connector layer works

We don’t create demand. We enter when decisions are already forming.

  • Budget reallocation approved

    New fiscal cycle

    ●

  • New CIO appointed

    Strategy reset underway

    ●

  • M&A due diligence started

    Confidential stage

    ●

  • Platform migration discussion

    Evaluation phase

    ●

  • Vendor review initiated

    Shortlist forming

    ●

  • Budget reallocation approved

    New fiscal cycle

    ●

  • New CIO appointed

    Strategy reset underway

    ●

  • M&A due diligence started

    Confidential stage

    ●

  • Platform migration discussion

    Evaluation phase

    ●

  • Vendor review initiated

    Shortlist forming

    ●

  • Budget reallocation approved

    New fiscal cycle

    ●

  • New CIO appointed

    Strategy reset underway

    ●

  • M&A due diligence started

    Confidential stage

    ●

  • Platform migration discussion

    Evaluation phase

    ●

  • Vendor review initiated

    Shortlist forming

    ●

Signals

Internal shifts that signal real motion — before it becomes public.

Examples:
• Leadership change (new CIO, CISO, Head of Growth)
• Budget reallocation or new fiscal cycle
• M&A activity or strategic acquisition
• Major infrastructure / platform change

Timing

When evaluation moves from discussion to action — before vendors flood the deal.

We step in at the transition point — when urgency exists but noise is still low.

Introduction aligned

Stakeholder

Context confirmed

Active evaluation

Prepared

Conversation opened

Introduction aligned

Stakeholder

Context confirmed

Active evaluation

Prepared

Conversation opened

Introduction aligned

Stakeholder

Context confirmed

Active evaluation

Prepared

Conversation opened

Introductions

Access is released to the right stakeholder, at the right moment, inside live motion.

Context is aligned before exposure — so the first conversation carries weight.

Our Process

How it works

Partnerships start with alignment — not outreach

Define buying landscape

Not personas — real internal shifts that signal intent.

Define buying landscape

Not personas — real internal shifts that signal intent.

Define buying landscape

Not personas — real internal shifts that signal intent.

Track upstream motion

Quietly — before evaluation becomes visible.

Track upstream motion

Quietly — before evaluation becomes visible.

Track upstream motion

Quietly — before evaluation becomes visible.

Release access at alignment

No volume. No sequences. No pressure.

Release access at alignment

No volume. No sequences. No pressure.

Release access at alignment

No volume. No sequences. No pressure.

Background

Built inside high-ticket deal flow

Built inside high-ticket deal flow


Across cybersecurity, healthcare, finance, and wealth advisory, one pattern repeated:

High-quality deals didn’t come from volume.
They came from timing, signal recognition, and controlled introductions inside live evaluations.

The connector layer was built from that pattern.




Results

Introductions inside live buying cycles

Introductions inside live buying cycles

Real signal. Real stakeholder motion. Real outcomes.

US Cybersecurity Firm

Mid market

Signal: Active vendor evaluation • 6 stakeholder conversations in 90 days • $180K closed within 4 months

Healthcare Technology Provider

Microsoft Affiliate

Signal: Vendor review initiated • 4 executive stakeholder conversations secured

US Wealth Management Firm

$11.5 Billion AUM

Signal: Recent founder liquidity event • 3 warm executive conversations in 90 days • $5.8M AUM secured

Selected results delivered through strategic partnerships.

Selected results delivered through strategic partnerships.

Selected results delivered through strategic partnerships.

Engagement

Engagement Criteria

Engagement Criteria

This works when:

Average deal size is $50k+ and sales cycles are complex

You already close deals — but enter too late in the cycle

Leadership values timing and access over outbound volume

Your buyers are mid-market or enterprise stakeholders

This doesn’t run when:

You’re optimizing for awareness or pipeline volume

You need mass outreach, sequences, or SDR activity

You sell transactional or sub-$25k offers

Your ICP or deal economics aren’t clearly defined

FAQs

Frequently Asked Questions

If you have more questions, feel free to reach out to aksel@crudus.io

What actually moves here?

How is this different from lead generation?

What do you mean by “buying signals”?

Who do introductions go to?

How many introductions should we expect?

What determines whether this works?

What’s the first step?

Do you guarantee outcomes?

Why don’t you work with more companies?

Is this a long-term engagement?

What actually moves here?

How is this different from lead generation?

What do you mean by “buying signals”?

Who do introductions go to?

How many introductions should we expect?

What determines whether this works?

What’s the first step?

Do you guarantee outcomes?

Why don’t you work with more companies?

Is this a long-term engagement?

If timing is right, this moves.

This starts with alignment — not persuasion.

See if it fits

See if it fits

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